Hasselblad Lunar - Mirrorless system camera for ambitious photographers and enthusiasts

 photographers and enthusiasts
Hasselblad has introduced at Photokina 2012, the mirrorless system camera "Lunar" and announced the collaboration with Sony. The Hasselblad Lunar Based on the Sony NEX-7 and has a 24 megapixel APS-C format. In addition to a folding 3 inch monitor is also an electronic OLED viewfinder available.

Besides photo, the "Lunar" by pressing a button in both the car and in full manual mode also videos in full HD. Up to ten pictures per second per second in RAW or JPEG format to land on the vSpeicherkarte and an extremely wide ISO range from 100 to 16,000 ISO shots to allow even in poor lighting conditions.

Luca Alessandrini, New Business Development Manager at Hasselblad: "The Lunar reflects the passion of the founder Victor Hasselblad, which he had for photography. We developed this model in the traditional way, as we have used handmade prototypes from wood to ensure the highest ergonomics and functionality. This camera is for both serious photographers and enthusiasts likely to appreciate it, to shoot their photos with a Hasselblad. "

He added: "The Lunar, which can both fully automatic and completely be operated manually, is designed to be easily deployed and can be versatile, and has won on all the advanced technological elements of a top-level DSLR. For the first time, a camera on the market that combines the traditional Hasselblad-art imaging system with sensational Italian design features. And for the first time we put carbon fiber, titanium, wood, leather and precious metals (even gold) a. The camera even offers unprecedented grip ergonomics and is designed to accommodate both lenses with compact E-connection as well as those with the larger professional O port. "

The Lunar is the first quarter of 2013, at a price of about 5,000 euros on the market and is offered in a range of standard models and also available with a number of exclusive handles and made of precious materials.